Update from Bloodyelbow:
Tom Atencio denies all rumors of Affliction closing its doors. He denies even appearing on the Tom Leykis show or talking with the UFC.
"Things are moving forward...as long as people are talking about me I must be doing something right."
It appears that Affliction Clothing Company probably won't be promoting fights anymore. Rumblings around the MMA world are that they are just losing too much money. MMALogic and Michael Rome from Bloodyelbow first heard the possibility.
Affliction MMA is Done.
Tom Atencio will be making an announcement soon.
Everyone is making money here (Trump, Golden Boy, the fighters, etc...) at the expense of Affliction losing millions.
With Affliction footing virtually the entire bill and after PPV distributor: Showtime and Promoter Golden Boy taking their cut - Affliction is left with less than $13 per PPV buy to cover expenses.
Michael Rome update.
Update from Michael Rome: I have been digging at this story for the last 3 or 4 hours since I first heard it. I believe it to be true. I learned in the last hour from someone high up at the UFC that Lorenzo Fertitta was contacted today by Affliction looking for a "beneficial" way out. Realistically, they want back in the Octagon.
The problem for Affliction is they have very little to offer Zuffa. The contracts for their fighters are non transferrable, and the video library has little value. An insider at Zuffa told me, "the only way Zuffa will settle is with some sort of equity stake in Affliction (clothing)...at the end of the day Affliction does not have a fighter that the UFC needs, just 2-3 that would be nice to have."
This is not exactly a shocker to anyone, of course the big question is where will Fedor go? I summon the MMA gods to make it happen, Fedor in the UFC.
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